Have you ever written a tweet but found it too long to broadcast? You read back to see what you can cut to make your message fit into 140 characters. Notice what kind of edits you typically make; if you’re like me, you’ll find yourself cutting words like ‘very’, ‘really’, ‘some’ or ‘any’. Continue reading
My first ‘real’ job was doing research in a financial publishing house, Euromoney Publications, in London. After a while checking facts and keying in figures for a database, I progressed to writing up market reports for publication to deadline.
That was where I first learned about rules or guidelines on style and grammar. Being a language graduate, I diligently applied house rules to my writing. I instinctively knew they were important for consistency, accuracy and clarity in grammar and punctuation.
I got an excellent grounding in writing skills in that first job and apply many of those principles in my writing and editing work to this day. While certain clients have particular house styles, I am generally guided by the following rules or conventions. (Naturally, I use either American or British spelling and style depending on the client, but that is a topic for a separate discussion.)
Implemented branding strategy for bespoke furniture maker following on from logo design.
Strong visual element in this tech logo works in many platforms.
Implemented corporate branding strategy following on from logo design.
Designed book cover; limited to two colours for cost reasons on large print-run.
Logo style dictated look and feel of this bookshop’s promotional material.
Copy-edited text; designed cover and pages for this first-time author.
Advised author on content and general editorial style.
Worked with local historian to republish 1890 pamphlet with context for today’s reader;
designed cover and inside pages.
Copy-edited manuscript, designed cover and interior pages, project-managed
short-run hardcopy print, along with conversion to e-book format.
Typeset inside pages, proofread, and project-managed production
of this directory of people killed during the Irish civil war.
Designed promotional flyer for bespoke kitchen maker.
Designed invitation to book launch.
Designed and produced these quirky information flyers for ceramic artist
Designed and produced promotional flyer for computer specialists
Designed and produced flyer and postcard for arts festival
Copy-wrote, designed and produced flyer for competition aimed at second-level schools.
Also designed and produced poster for ‘One Read’ campaign.